Final Year Project, RIVERSE

Riverse was created as part of the Final Year Personal Branding Project. Riverse is a ready-to-wear womenswear brand that specialises in versatile transformable garments. The brand embraces the multi-faceted nature of fashion, believing that no single style should define a person. With that, the brand presents different aesthetics and fashion concepts with each collection they deliver. With Riverse, individuals can fully express their unique identities.

Role: Creative Director | Photographer | Styling | Fashion Design

House of Riverse, is a campaign that highlights Riverse’s core identity of having transformable designs through an immersive storytelling experience. It brings versatility to life by showcasing how a single garment can evolve through different styling choices across various scenarios.

With the first collection inspired by workwear, the campaign explores self-expression within corporate fashion. It follows a character transitioning from work to an after-hours event at the House of Riverse, where each room represents a new way to style the outfit. As she moves through these spaces, shifts in lighting, props, and mood symbolise a reimagining of corporate attire. Overall, breaking free from convention and tradition, and embracing individuality.

As part of the marketing strategy, a 9-post Instagram grid was created, highlighting the campaign video and two carousel posts featuring key visuals. A look book (displayed at the graduation show), website, and brand packaging were also developed to support RIVERSE and its debut collection.