Social Media Marketing, Talking Toes

For this group project, we developed a social media marketing campaign for Talking Toes, a Singaporean brand known for its bold, positive, and colourful socks designed to inspire joyful living. Our goal was to create engaging content that aligned with the brand’s identity while boosting brand recognition, community engagement, and sales in Singapore. The campaign featured tailored strategies for Instagram and TikTok, including grid layouts, posts, GIFs, reels, and videos with thoughtfully crafted captions.

A Group Project | Role: Creative Director, Editor, Fashion Writer, Video Editor

Directed at different audiences with different content strategies, we produced relevant content for both Instagram and TikTok. My role included ideation of new content ideas directed at new target audience that the brand has not touched on yet, in this case, it was the businessmen. This became one of the core content pillars that we executed. Along with that, we also merged the brand's fun identity with the trending larger than life content, that added a refreshing, fun and unique touch to the campaign visuals.

*Key Visuals of Instagram posts

Short IG reel video that showcases the brand's colourful and fun socks styled with our colour blocked outfits.

Watch the full video below!

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