Role: Creative Director, Photographer, Videographer, Stylist, Editor
Campaign tagline -- More Than Meets The Eye
Celebrates the multifaceted nature of modern women and their evolving personal styles
As the campaign reveals a single woman wearing a series of distinct and different looks, it surprises the viewer and highlights the adaptability of Charles & Keith’s products
Campaign video
Features a mix of flash photography and studio video to create a visually engaging narrative: rapid flash images in rapid succession introduce a smooth stop-motion effect.
This contrast between photography and film draws focused attention to the products, highlighting their versatility and enhance the product’s presence throughout the storyline.
This campaign was also developed based on survey findings from the target audience, allowing me to align the campaign with their needs and preferences.
As part of the Instagram strategy, a 6-post grid was created featuring the campaign video and two carousel posts that showcased key visuals, product close-ups, and the theme of multifaceted personal styles within a dinner setting.
Team Credits:
Creative Director | Photographer | Videographer | Stylist | Editor: Jessica
Lighting and Assist: Nabilah
Styling Assistant: Cindy
Set Assistant: Kristen
Hair & Make-up: Amelia
Model: Levana