School Projects

Hi, I'm Jessica! My studies in Creative Direction for Fashion have enabled me to bring creative concepts to life through an experimental, narrative lens. With a keen eye for detail and an open-minded approach, I like to blend different elements found within fashion, fine arts, and photography to create visually compelling works. My strength lies in my ability to merge and cross over diverse disciplines into cohesive, impactful designs. Throughout my three years studying Creative Direction for Fashion at LASALLE College of the Arts, I’ve built a strong foundation in developing creative concepts for digital promotion and social media within the fashion industry. My experience includes working on personality interviews, marketing campaigns, social media strategy, styling, writing, and public relations, allowing me to create targeted content for various audiences. I’ve explored a range of aesthetics, from edgy minimalism to playful and vibrant, which has strengthened my adaptability to different brand voices and creative directions. My hands-on experience with sewing and draping through a fashion making elective has also deepened my understanding of garment construction and movement. With this combination of fashion media and design knowledge, I strive to produce cohesive work that bridges storytelling and craftsmanship.

The Dinner Edit, Charles & Keith
This campaign was created as part of the Final Year Industry-led project. The campaign, set around an elegant dinner, celebrates the multifaceted nature of style: adaptable, evolving, and personal. Aimed at late Gen Z and early millennials, it highlights Charles & Keith’s versatile staples and statement pieces, styled across diverse aesthetics. Through dynamic visuals of one character embodying multiple looks, the campaign reinforces the brand’s role in empowering confident self-expression for any occasion.
Final Year Project, RIVERSE
Riverse was created as part of the Final Year Personal Branding Project. Riverse is a ready-to-wear womenswear brand that specialises in versatile transformable garments. The brand embraces the multi-faceted nature of fashion, believing that no single style should define a person. With that, the brand presents different aesthetics and fashion concepts with each collection they deliver. With Riverse, individuals can fully express their unique identities.
Digital Email Marketing, Acne Studios
For this project, I analysed Acne Studios’ brand identity and marketing techniques to understand their approach to customer engagement. Based on this research, I designed creative email content tailored for three key categories: Welcome emails, Promotional emails, and Re-marketing emails. Each design was crafted to align with the brand’s aesthetic while driving customer interest and action.
Diploma, Year 2
Integrated Marketing Campaign, RYE
For this project, our team analysed the brand, rye - its target audience, and its marketing and communication strategies. We proposed a pop-up store campaign in Melbourne, accompanied with PR plans, marketing techniques, and a press release, all aligned with the brand’s identity. The project also involved collaborating with RMIT students to research the Melbourne market and to enhance the campaign’s local relevance.
Diploma Year 2
Social Media Marketing, Talking Toes
For this group project, we developed a social media marketing campaign for Talking Toes, a Singaporean brand known for its bold, positive, and colourful socks designed to inspire joyful living. Our goal was to create engaging content that aligned with the brand’s identity while boosting brand recognition, community engagement, and sales in Singapore. The campaign featured tailored strategies for Instagram and TikTok, including grid layouts, posts, GIFs, reels, and videos with thoughtfully crafted captions.
Diploma Year 2
Fashion Making: Dress
This dress was created as part of the fashion making elective. Brassiere top dress with circular skirt with irregular hemline - Chiffon with bead embellishments
Diploma Year 2
Fashion Making: Shirt
This blouse was created as part of the fashion making elective. V-neck blouse with ruffles - Bell sleeves
Diploma Year 2
Personality Project
An Instagram social media project that includes a short IG story video and interview, revolving around our chosen personality, Belle. The project’s design and direction is done with reference to our group’s chosen reference magazine, 032C. In the interview, ‘The Rise of Techno: DJ Vix’, Belle shares her journey of picking up techno DJ alongside studying in a fashion course. We also find out more about her inspirations and future aspirations in the industry.
Diploma Year 1
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